INTERNAL COMMUNICATION IN THE INTERNATIONAL CORPORATION
Keywords:internal communication, communication system, intercultural barriers, intercultural differences, groups of intercultural barriers
Introduction. Today, communication is considered an integral part of the company's management. The aim of the work is to analyze the activities in the field of internal communication, to minimize communication barriers arising from cultural differences.
The purpose of the article is to analyze the activities in the field of internal communication, to minimize communication barriers that arise due to cultural differences.
Results. It is established that intercultural communication is a process of communication (verbal and nonverbal) of people (groups of people) belonging to different national linguistic and cultural communities, usually using different identical languages, experiencing linguistic and cultural "foreignness" of communication partners, having different communicative competence can cause communication failures or culture shock in communication.
It is substantiated that the communication barrier is an obstacle that is the reason for the difficulty of exchanging information during the dialogue. Three groups of intercultural barriers have been identified: those related to national culture (political, religious, cultural stereotypes, prejudices, social ethnocentrism), organizational (features of corporate governance, features of corporate culture, level of cultural hatch, features of activities) and personal (ethnocentric attitudes, errors of perception, little experience of international work, individual traits, low level of cultural intelligence, low level of cultural competencies). Intercultural barriers can lead to different interpretations of the same concepts, and this will affect the effectiveness of the conversation. To reduce or eliminate this negative phenomenon, the analysis of cultural differences should be conducted on four levels: cultural identity, cultural self-perception, perception of other cultures, the search for points of contact in culture to facilitate communication.
Conclusions. It has been proven that the creation of a comprehensive internal communication system that takes into account and minimizes cultural barriers can improve the functioning of international corporations at many levels. The choice of tools for internal communication depends on the size of the company, the type and scope of activities and its financial capacity. Extensive experience and different personalities of members of multicultural teams require professional managerial skills.
Black S., Gaham R. (1997). The Evaluation of Public Relations Education and the Influence of Globalisation. URL: http://www.ipra.org/members/ archive/goldpapers/ gold 12. (retrieved: 02.04.2022). [in English].
Batsevych F. S. (2007). Slovnyk terminiv mizhkulturnoi komunikatsii [Dictionary of terms of intercultural communication]. Kyiv. Dovira. 205 s. [in Ukrainian].
Dahl S. (2004), Intercultural Research: The Current State of Knowledge, Middlesex University Business School, London. [in English].
Hofstede G., Hofstede G. J., Minkov M. (2005). Cultures and organizations: Software of the mind. Vol. 2. New York. Mcgraw-hill. [in English].
Yeleiko I. V. (2018). Znachennia natsionalnoi kultury u zdiisnenni ekonomichnoi diialnosti predstavnykamy riznykh krain svitu [The importance of national culture in the implementation of economic activities by representatives of different countries]. Hlobalni ta natsionalni problemy ekonomiky. Vypusk 21. S.77-82. URL: http://global-national.in.ua/archive/21-2018/16.pdf (retrieved: 02.04.2022). [in Ukrainian].
Hofstede G. Compare countries. Hofstede Insights. URL: https://www.hofstede-insights.com/product/compare-countries/. (retrieved: 02.04.2022). [in English].
Kwok L, Bhagat S., Buchan N. (2005). Culture and international business: recent advances and their implications for future research. Journal of International Business Studies. № 36. Рр. 357-378. [in English].
Hall Jr, Edward T. (1989). Deaf culture, tacit culture & ethnic relations. Sign Language Studies. 65.1 (1989). Рр. 291-304.
Polack-Wahl J. A. (2000). It is time to stand up and communicate. Proc. 30 th ASEE/IEEE Frontiers in Education. Kansas City, USA, F1G-16-F1G-21, 2000. URL: http://www.tgpcet.com/E-journal/The%20Confluence%20Journal-volume %20III.pdf (retrieved: 02.04.2022). [in English].
Kish N.V. (2014). Bariery efektyvnoi mizhkulturnoi komunikatsii hlobalnoho inzhenera [Barriers to effective intercultural communication of a global enginee]. Naukovyi visnyk Uzhhorodskoho natsionalnoho universytetu. Seriia Pedahohika, sotsialna robota. Vypusk 34. S. 86-89. [in Ukrainian].
Jensen I. (2003). The Practice of Intercultural Communication, reflections for professionals in cultural meetings. Journal of Intercultural Communication. Issue 6. Рр. 3-13. [in English].