Economic journal of Lesya Ukrainka Volyn National University <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Збірник наукових праць «Економічний журнал Волинського національного університету імені Лесі Українки» - це видання, що висвітлює широкий спектр наукових досліджень у галузі економіки та управління.</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Видання містить статті, що висвітлюють історію економічної думки та економічної теорії, економіки та управління національною економікою та підприємствами, регіональної та екологічної економіки, грошей, банківської справи та фінансів, кредиту, бухгалтерського обліку.</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Засновником збірника наукових праць є Волинський національний університет імені Лесі Українки.</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Збірник наукових праць виходить чотири рази на рік.</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Свідоцтво про державну реєстрацію серії КВ № 21451-11251Р від 25 червня 2015 року.</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Починаючи з 2015 року збірник наукових праць зареєстрований у міжнародному центрі - ISSN - 2524-2717 (онлайн), 2411-4014 (друк)</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">А з 2021 р. - 2786-4618 онлайн, 2786-460Х (друк)</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Журнал індексується в науково-метричній базі</span></span></p> <p><u><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"><a href=";lang=pl">Index Copernicus</a> (ICV 2015: 48,98)</span></span></u></p> <p><a href=";lang=pl"><u>Index Copernicus</u></a><a href=""><u><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">&nbsp;(ICV 2016: 27,85)</span></span></u></a></p> <p><u><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"><a href=";lang=pl">Index Copernicus&nbsp;(ICV 2018: 75.84)</a></span></span></u></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Електронні примірники збірника наукових праць доступні у Національній бібліотеці України імені Вернадського.</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Наша адреса: Волинський національний університет імені Лесі Українки, </span></span><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">43025 </span></span></em><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">, </span></span></em><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">проспект Волі 13 </span></span></em><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">, м. </span></span></em><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Луцьк </span></span></em><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">, </span></span></em><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Україна</span></span></em></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Головний редактор: <a href=""><strong>Стащук Олена Володимирівна</strong></a></span></span><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">, доктор економічних наук, професор, декан факультету економіки та менеджменту Східноєвропейського національного університету імені Лесі Українки</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Тел .: +38 (0332) 24-89-78</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Відповідальний секретар: </span></span><strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Кулинич Мирослава Богданівна</span></span></strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"> , кандидат економічних наук, доцент </span></span><br><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Тел .: +38 (0332) 24-89-78</span></span></p> Lesya Ukrainka Volyn National University en-US Economic journal of Lesya Ukrainka Volyn National University 2786-460X HOUSING MARKET AND ECONOMIC POLICY IN UKRAINE <p>The article examines the main trends in the development of the housing market and its state regulation in Ukraine in the pre-war and post-war periods. The purpose of the article is to reveal the peculiarities of the development of the housing market and its state regulation in Ukraine. With the help of a systematic approach and structural analysis, the main types of housing are systematized, the shortcomings and factors that stimulate and restrain the development of such a market are summarized. The dynamics of housing formation in Ukraine in the pre-war period are analyzed. It was revealed that in recent years, prices for primary and secondary housing have been constantly increasing. With the help of statistical and comparative methods, it was concluded that the development trends of the housing market in Ukraine did not fully correspond to world trends. The specifics of the development of the national market was the growth of demand for the so-called "khrushchevka" and underestimation by consumers of new innovative solutions in this market. During the study of the directions of development of the housing market in Ukraine in the context of foreign experience, a PEST analysis was conducted, with the help of which the political, economic, social and technological factors that stimulate or, on the contrary, restrain the development of the residential real estate market in the national economy, were identified. It was found out that in the pre-war period, a new trend appeared on the real estate market - the spread of ecological housing. It was specified that the residential real estate market of Ukraine suffered the most as a result of the covid-19 pandemic and was destroyed in some regions as a result of the war. In the pre-war period, corruption risks, high mortgage lending rates, inefficiency of the judicial system for protecting the rights of owners, etc., were difficult problems for the development of the national housing market. Therefore, in the post-war period, the elimination of risks, as well as the development of a vision for the reconstruction of the housing stock of Ukraine, which is affordable and comfortable for Ukrainians, are important steps in the direction of the development of the housing sector. It is concluded that restoring the functioning of the housing market in Ukraine will be one of the urgent tasks in the post-war reconstruction of the national economy. New buildings should not only be comfortable, but also perform both safety and energy-saving functions. For this, it will be necessary to consolidate the efforts of all subjects of the national economy and the international community.</p> Liudmyla Yelisieieva Olena Skoruk Copyright (c) 2022 2022-11-22 2022-11-22 3 31 6 11 10.29038/2786-4618-2022-03-6-11 IDENTIFICATION OF PROBLEMS AND FACTORS OF INFLUENCE ON THE REGIONAL HOUSEHOLD WASTE MANAGEMENT SYSTEM IN UKRAINE <p>Despite the adoption of landmark legal acts for the formation of the waste management system, there is no guarantee that changes will occur. After all, environmental consciousness and responsibility have not been formed at the level of the average Ukrainian. There is no clear understanding at the regional and local levels of what to do with waste and what profit can be made if it is recycled. Program measures are implemented in an incomplete volume due to a shortage of financial and investment resources. <strong>The</strong> <strong>purpose</strong> <strong>of</strong> <strong>the</strong> <strong>article</strong><strong>. </strong>The purpose of the article is to determine the factors influencing the formation of an effective regional household waste management system in Ukraine. To achieve the goal, the following tasks were solved: to consider the concepts of &nbsp;«waste management system», «household waste management», «regional household waste management system», to determine the factors influencing the generation and disposal of household waste in order to provide conditions for the formation of effective regional its management systems. <strong>Results</strong><strong>. </strong>The interpretation of the concept of «regional household waste management system» is presented. The features that determine the functioning of household waste management systems at the regional level are determined. A number of problems inherent in the field of local waste management are highlighted. The main features of the functioning of the domestic household waste management system are indicated. The basic unit in the waste management system is argued. The hierarchical structure of the regional waste management system is presented. The organizational and economic factors that determine the volume and structure of waste generation/disposal and to which we primarily refer the macroeconomic situation in the country, the economic activity of enterprises, waste logistics, economic and environmental levers and production limitations are substantiated. A group of innovative and technological factors influencing the formation of waste management systems is singled out, in particular the technical and technological level of production and utilization capacities, investment activity and access to credit resources. The effect-forming role of the socio-legal group of factors is emphasized, which include the level of environmental awareness of waste generators, responsibility for violation of technological standards, the ability to organize the sorting of household waste, state priorities for the implementation of waste management policy, legal responsibility for unauthorized handling with waste. <strong>Conclusions</strong><strong>. </strong>The formation of a waste management system according to European standards requires significant financial and investment resources. This will make it possible to expand opportunities in the provision of quality services in the field of waste management, and by increasing the quality level of disposal activities, the regions of Ukraine will be able to ensure quality standards of the ecological state of the territory and their sustainable development.</p> Irina Kolodiichuk Copyright (c) 2022 2022-11-22 2022-11-22 3 31 44 51 10.29038/2786-4618-2022-03-44-51 FORMATION AND USE OF PROFIT BUSINESS SUBJECTS UNDER THE CONDITIONS OF THE STATE OF MARTIAL <p>In the article, the authors considered the shortcomings of the formation and use of the company's profit and its improvement in the economic activity of the company. The authors have systematized approaches to the definition of "enterprise profit", described current approaches to determining the order of formation and use of profit in accordance with the regulatory and legal framework of Ukraine. An analysis of the directions of distribution of the net profit of enterprises was carried out. The volume of profit generation by business entities in wartime conditions is analyzed. The problems of profit formation of enterprises in modern conditions of business activity are identified and the main directions of its increase are proposed.</p> Olena Staschuk Natalia Zhihar Copyright (c) 2022 2022-11-22 2022-11-22 3 31 12 17 10.29038/2786-4618-2022-03-12-17 DIGITALIZATION OF THE FINANCIAL AND ECONOMIC SPHERE IN UKRAINE: STATUS AND PROSPECTS OF DEVELOPMENT <p>One of the key trends in the progressive development of the modern economy and the world economy as a whole is digitalization. With the accelerated development of digital technologies, the formation of a digital society, digitalization is constantly under the influence of growing socio-economic needs, blocks access to the resources of the global information network, the Internet opens up new opportunities. Therefore, the trend towards the importance of the digital economy, which is a new valuable entity, becomes obvious.</p> <p>The subject of the study is the possibilities and main threats of modern digitalization. The purpose of the article is to analyze the current state of development of the digital economy, its opportunities and main threats in accordance with world trends and to develop proposals for its further development. Task: research on the number of Internet users, opportunities and threats and problems related to digitalization for all segments of the population in connection with the growing role of computerization in the global dimension.</p> <p>In the process of this research, such scientific methods as: system analysis, comparative analysis and generalization method were used. The following results were obtained: the analysis of opportunities and main threats of digitalization indicates the dynamic development of digitalization in the world. It has been studied that the high speed of digitization of all aspects of life is due, first of all, to its possible positive manifestations and consequences at all levels. It has been established that digitalization is a promising direction of both scientific research and practical orientation, because it is the digital economy that acts as the basis for the development of effective state administration, economy, business-environment, social sphere and the whole society.</p> <p>Conclusions: in order for the benefits of the digital economy to be fully manifested, their balanced development is needed, the removal of barriers to digital transformations must be done through the combined efforts of all branches of government, business and the public.</p> Natalia Tkachuk Copyright (c) 2022 2022-11-22 2022-11-22 3 31 18 28 10.29038/2786-4618-2022-03-18-28 PROBLEMS AND NECESSITY OF «GREEN FINANCING» IN THE POST-WAR REBUILDING PERIOD THE ECONOMY OF UKRAINE <p>In the conditions of war, environmental and security risks increase, hazardous military waste are generated, as a result, pollution occurs due to the destruction of transport and industrial infrastructure. Therefore, the study of the problems of "green" financing and the expediency restoring, first of all, those large budget-generating enterprises is important and relevant.</p> <p>The purpose of the article. The purpose of the article is to reveal the features of "green" financing for the reconstruction of Ukraine's economy after the war with Russia and directions for compliance with the European Union's normative documents.</p> <p>It has been studied that the new form of «green» financing in Ukraine after the war should be the joint allocation by the state, territorial communities and business of funds for the creation of eco-industrial parks in the regions, especially in those affected by Russian aggression. In the structure of «green» finances in Ukraine, the finances of foreign investors should occupy an important place. For the latter should be provided significant financial benefits, primarily tax benefits. At the same time, in order to eliminate corruption, it is important to strengthen public and state financial control over the implementation of «green» projects with foreign investments. In general, when rebuilding the Ukrainian economy, it is important to adhere to European environmental standards to the maximum extent possible.</p> <p>It is proposed to improve the mechanism of "green" financing for the reconstruction of Ukraine's economy and to ensure the active attraction of foreign investments from democratic countries of the world and international financial organizations.</p> Mykola Karlin Natalia Prots Copyright (c) 2022 2022-11-22 2022-11-22 3 31 29 36 10.29038/2786-4618-2022-03-29-36 PUBLIC PROCUREMENT AND ITS ROLE IN IMPROVING PUBLIC FINANCES OF UKRAINE <p>The article analyzes the peculiarities of public procurement in Ukraine and their role in the public finance system; the factors affecting their effectiveness are investigated; identified problems that exist in Ukraine during tender procurement, as well as difficulties in the activities of the country's controlling structures in the field of public procurement. The purpose of the article is to reveal the peculiarities and problems of public procurement in Ukraine and to identify ways to overcome them, which, accordingly, will have a positive effect on the functioning of public finances in our country.</p> <p>The objectives of the article are to substantiate the directions of reforming the mechanism of public procurement in Ukraine, taking into account the experience of the EU countries; identification of financial features of public procurement after the entry into force of the new version of the Law of Ukraine "On Public Procurement"; study of forms of financial responsibility of public procurement participants in Ukraine and their effectiveness.</p> <p>Public procurement is a powerful tool for regulating supply and demand for specific types of products, as they represent the purchase of goods, works and services with public funds. Due to this, it is important to achieve effective use of budget funds allocated for public procurement in Ukraine, which has not yet been achieved.</p> <p>Therefore, in order to increase the transparency and efficiency of the use of these funds in our country, it is advisable to study the experience of the EU member states in this matter, since the main task of reforming the sphere of public procurement in our country is the implementation of an effective procurement system in accordance with the principles and approaches used by the countries of the European Union, which must ensure financial efficiency and transparency of the procurement procedure. It is also necessary to analyze the effectiveness of the changes that have taken place in the implementation of public procurement after the introduction in 2022 of the new conditions for their implementation, caused by the war of Russia against Ukraine, because along with the positive moments, there are also negative ones, which is manifested in the existence of corruption schemes during the conduct of tenders.</p> Olena Staschuk Olena Borysiuk Natalia Prots Copyright (c) 2022 2022-11-22 2022-11-22 3 31 37 43 10.29038/2786-4618-2022-03-37-43 SHOULD A CROSS-CULTURAL MARKETING STRATEGY TAKE INTO ACCOUNT THE EFFECT OF THE COUNTRY OF ORIGIN <p>Introduction. The article outlines the need to adapt the strategy of intercultural marketing to the effect of the country of origin of the product or service.</p> <p>The purpose of the work is to analyze the influence of the effect of the origin of goods and services on the consumer behavior of buyers and to identify the practical implications of the formation of an intercultural marketing strategy for companies operating in international markets. The characteristics of cultural aspects of consumer behavior are supplemented by the results of the author's research on the ranking of the components of the country-of-origin effect.</p> <p>Results. It is noted that intercultural marketing takes into account the need to diversify and adapt marketing activities to the differences arising from different cultures, behavior, preferences and attitudes of buyers. The need for adaptation is the result of different social environment, customs, religion, language, etc. It is established that the country of origin of the goods is a symbol of positive, neutral and negative associations related to this country, which arise in the minds of its inhabitants from other countries or regions. A positive image of a country has a civilizational and economic dimension, as a good reputation is transferred to companies and products. The influence that the image of a given country has on consumers of countries where products from a given country are sold is called the country-of-origin effect. It is substantiated that to determine the effect of the country of origin for tangible and intangible goods in the Roth and Romeo model, it is appropriate to use the following indicators: modernity, diversity, prestige, quality.</p> <p>Conclusions. The results of testing the hypothesis about the multi-vector effect of the country of origin only partially confirm this position. It has been proven that if products and services from a certain country are perceived positively, then this applies to all criteria. The presented calculations showed differences in the assessment of individual indicators of goods and services originating from a certain country. This pattern is inherent in all analyzed countries. It has been proven that the image of Ukrainian products in European countries does not encourage the display of information about their origin. Another problem for Ukrainian enterprises is the loyalty of consumers to foreign products. This obliges enterprises to form a cross-cultural marketing strategy taking into account the effect of the country of origin for the promotion of domestic products on the European and world markets.</p> Lubоv Lіpyсh Оksаnа Оksаnа Myroslаvа Kushnіr Iryna Volynets Copyright (c) 2022 2022-11-22 2022-11-22 3 31 52 59 10.29038/2786-4618-2022-03-52-59