Economic journal of Lesya Ukrainka Volyn National University
https://echas.vnu.edu.ua/index.php/echas
<p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">ISSN 2786-4618 (Online), ISSN 2786-460X (Print)</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Збірник наукових праць «Економічний журнал Волинського національного університету імені Лесі Українки» - це видання, що висвітлює широкий спектр наукових досліджень у галузі економіки та управління.</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Видання містить статті, що висвітлюють історію економічної думки та економічної теорії, економіки та управління національною економікою та підприємствами, регіональної та екологічної економіки, грошей, банківської справи та фінансів, кредиту, бухгалтерського обліку.</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Засновником збірника наукових праць є Волинський національний університет імені Лесі Українки.</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Збірник наукових праць виходить чотири рази на рік.</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Свідоцтво про державну реєстрацію серії КВ № 21451-11251Р від 25 червня 2015 року.</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Починаючи з 2015 року збірник наукових праць зареєстрований у міжнародному центрі - ISSN - 2524-2717 (онлайн), 2411-4014 (друк)</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">А з 2021 р. - 2786-4618 онлайн, 2786-460Х (друк)</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Журнал індексується в науково-метричній базі</span></span></p> <p><a href="https://journals.indexcopernicus.com/search/details?id=43722&lang=pl"><u><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Index Copernicus (ICV 2015: 48,98)</span></span></u></a></p> <p><a href="https://journals.indexcopernicus.com/search/details?id=43722&lang=pl"><u>Index Copernicus</u></a><a href="https://journals.indexcopernicus.com/search/details?id=43722"><u><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"> (ICV 2016: 27,85)</span></span></u></a></p> <p><u><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"><a href="https://journals.indexcopernicus.com/search/details?id=43722&lang=pl">Index Copernicus (ICV 2018: 75.84)</a></span></span></u></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Електронні примірники збірника наукових праць доступні у Національній бібліотеці України імені Вернадського.</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Наша адреса: Волинський національний університет імені Лесі Українки, </span></span><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">43025 </span></span></em><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">, </span></span></em><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">проспект Волі 13 </span></span></em><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">, м. </span></span></em><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Луцьк </span></span></em><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">, </span></span></em><em><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Україна</span></span></em></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Головний редактор: <a href="https://vnu.edu.ua/uk/structure/stashchuk-olena-volodimirivna"><strong>Стащук Олена Володимирівна</strong></a></span></span><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">, доктор економічних наук, професор, декан факультету економіки та менеджменту Східноєвропейського національного університету імені Лесі Українки</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Тел .: +38 (0332) 24-89-78</span></span></p> <p><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Відповідальний секретар: </span></span><a href="https://vnu.edu.ua/uk/structure/kulinich-miroslava-bogdanivna"><strong><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Кулинич Мирослава Богданівна</span></span></strong></a><span style="vertical-align: inherit;"><span style="vertical-align: inherit;"> , кандидат економічних наук, доцент </span></span><br /><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Тел .: +38 (0332) 24-89-78</span></span></p>Lesya Ukrainka Volyn National UniversityenEconomic journal of Lesya Ukrainka Volyn National University2786-460XECONOMIC AND MATHEMATICAL MODELING OF SUSTAINABLE DEVELOPMENT IN THE ACTIVITIES OF ENTERPRISES
https://echas.vnu.edu.ua/index.php/echas/article/view/871
<p>The article examines modern aspects of the use of mathematical models in solving problems of sustainable development of enterprises. The essence of the concept of sustainable development was considered and its importance for enterprises in the modern dynamic business environment was determined. The role of mathematical modeling in the decision-making process based on the application of specific methods and tools that help to analyze and optimize the production processes of economic entities in the context of sustainable development is studied. A complex of specialized mathematical models used for modeling sustainable development is considered, including such aspects as linear and non-linear programming, simulation theory, game theory, differential equations, etc. The peculiarities of the application of these models in the activities of enterprises were analyzed and their effectiveness in ensuring the achievement of sustainable development was determined. Practical examples of the implementation of economic and mathematical models at enterprises of various industries on the basis of reducing resource consumption, optimizing production processes, waste and risk management strategies, as well as planning future investments in sustainable development were studied. The importance of the development and improvement of economic-mathematical modeling methods for achieving the goals of sustainable development of economic entities is determined. The essence of challenges and obstacles that arise in the process of implementing economic and mathematical models to achieve sustainable development of enterprises, which include the objective need for access to a large amount of data, the complexity of interaction with counterparties, as well as the instability of the modern economic environment, is considered. Strategies and recommendations for overcoming these challenges are proposed, including the development of information systems and the actualization of the needs of business entities regarding the importance of sustainable development. The necessity of integrating mathematical models in the planning and economic activities of enterprises to achieve the efficiency of their sustainable development is determined. The importance of applying economic-mathematical modeling to increase the efficiency of enterprises and stimulate their sustainable activity to achieve strategic goals is proven.</p>
Entrepreneurship trade and exchange activitieseconomic models, economic-mathematical modeling, business processes, sustainable development, enterprise efficiency.Olena Skoruk
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2024-01-232024-01-2318318910.29038/2786-4618-2023-04-183-189MARKETING APPROACHES TO THE CREATION OF NEW FORMATS OF TRADE
https://echas.vnu.edu.ua/index.php/echas/article/view/870
<p>The article analyzes modern trade formats (hypermarket, supermarket,boutique, convenience store, deli, department store, warehouse store, secondhand, cash&carry), notes the influence on the change of trade formats in Ukraine under the influence of it, investigates the development of shops of the «Vape Shop» type, based on the analysis of foreign literature sources, describes examples of the successful application of modern marketing approaches to the creation of new trade formats: facial recognition , virtual reality, experimental stores, the role of franchising in the creation of new formats of trade is substantiated and it is emphasized that the use of social networks is a powerful marketing tool for franchise business, significant attention is paid to the issue of green trade and its impact on consumers, the impact of investments in private entrepreneurship and trade in particular is shown, it was emphasized that one of the key areas where entrepreneurs use artificial intelligence is personalization. AI enables the analysis of large volumes of consumer data and the creation of personalized recommendations that help increase sales and improve the customer experience.a conclusion is drawn about the expediency of applying new marketing approaches in the practice of domestic trade.</p>
Entrepreneurship trade and exchange activitiestrade format, marketing approaches, green trade, type of stores «Vape Shop».Alla AllaIllia Stepaniuk
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2024-01-232024-01-2317418210.29038/2786-4618-2023-04-174-182INNOVATIVE MARKETING APPROACHES IN TОURISM
https://echas.vnu.edu.ua/index.php/echas/article/view/869
<p>The article analyzes the activity of the tourism sector of Ukraine and the results of an online survey before the velvet season on traveling in Ukraine during a full-scale war. The regions of Ukraine with a significant increase in budget revenues from tourism entities are identified. The essence of tourism marketing is defined. The most important features of tourist demand formation are characterized. The essence of the tourism product is presented and its typical features are highlighted. New trends in tourism in connection with active digitalization are considered: «e-tourism» (ETravel), «virtual tourism», «tourist information systems». The importance of virtual tourism in the context of restrictions on the mobility of tourists, as well as innovative tourist products created using Internet technologies: augmented and virtual reality, QR codes, online booking, touch screens, geoportals, quest tours are determined.</p> <p>The article provides an interpretation of marketing communications in tourism and presents innovative marketing communications in tourism. The challenges of Russia's full-scale invasion of Ukraine, which have changed the main trends in the innovative development of the tourism sector, are considered.</p> <p>The top 10 startups in the travel industry are highlighted: Holidify, Bikemap, Tripoto, PickYourTrail, ClickBus, Hundredrooms, Zostel, Trawell.in, GoRaymi, Journi. The ranking is based on the startup’s place in the global startup ranking. The advantages and functional purpose of Ukrainian startups in the field of tourism are characterized: Bookimed, 2event, Silence, Viaguide.</p>
Entrepreneurship trade and exchange activitiestourism marketing, innovative tourism product, innovative marketing communications, tourism startups.Inna MylkoTetiana SakYaroslava Savchuk
Copyright (c) 2024
2024-01-232024-01-2316617310.29038/2786-4618-2023-04-166-173CROWDSOURCING AS A TOOL FOR CHANGING THE TRADITIONAL MODEL OF RELATIONSHIPS BETWEEN BRANDS, RETAIL TRADE AND CONSUMERS
https://echas.vnu.edu.ua/index.php/echas/article/view/868
<p>The article examines in detail the essence of consumer crowdsourcing and describes the relationships that arise in this case. Based on the analysis of the scientific literature, a matrix of the ratio of the intensity of consumer crowdsourcing and consumer crowd-sending was built. There are four different states that the relationship between the consumer and the platform can have due to the construction of the matrix: special relationship, thorough partnership, stimulating relationship, natural partnership. The main indicators of consumer crowdsourcing platforms are characterized: main focus, key blocks, activity. Emphasized, that the primary focus of special relationships is on the brand's core product, and the relationships that emerge are characterized by cold loyalty as consumers focus on the utilitarian benefits of the platform, such as convenience or cost savings. While the main focus of natural partnership is on the identity project, the key blocks are the public, enthusiasm, benchmarking, and the activity is aimed at self-expansion plus self-enhancement. Examples of successful use of crowdsourcing in foreign practice are described. The areas of application of crowdsourcing in retail trade are determined: financing, marketplaces, design, technologies, delivery of goods. Detailed features of the application of crowdsourcing in such a direction as the delivery of goods. It was concluded that currently crowdsourcing cannot become an alternative to traditional trade, but it can provide additional opportunities, become an effective means of strengthening relations between brands, retail trade and consumers.</p>
Entrepreneurship trade and exchange activitiesconsumer crowdsourcing, consumer crowdsourcing, natural partnership, retail, brand.Alla LialiukVitalii ReikinYaroslava Savchuk
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2024-01-232024-01-2315816510.29038/2786-4618-2023-04-158-165ENVIRONMENTAL BUSINESS - ENTERPRISE MODELS
https://echas.vnu.edu.ua/index.php/echas/article/view/867
<p>The purpose of the article is to identify the prerequisites for pro-environmental behavior of companies and to present the main business models of an enterprise that considers environmental responsibility as one of the priorities of activity in market conditions. It has been established that environmental responsibility is a factor affecting the development of the enterprise on a global, regional and local scale. Motives that mobilize companies to adopt pro-environmental positions include: increasing societal pressure to improve the quality of the environment, growing environmental demands of consumers, reducing the value of technologies and products that do not meet environmental standards, taking into account the requirements of the international market, including the EU market, strengthening requirements to environmental protection and increased costs due to failure to take measures to protect its resources and improve their operating conditions, changing the market position of enterprises that use pro-environmental management, expanding the scope of activity for profit and a favorable position on the market. It is proven that the pro-environmental orientation of the enterprise affects its business model, that is, a coordinated plan of action aimed at creating a strategy that meets the expectations of customers through the optimal use of resources and relationships. Two business models of enterprise behavior are distinguished: reactive, which means compliance with current legal requirements in the field of environmental protection, and proactive, which takes into account the environmental factor in the future development of the enterprise. It is substantiated that the proactive and effective model of social and environmental responsibility of business and the entrepreneurial model of social and environmental responsibility of business relate to the implementation of environmental goals and include economic and social goals. Both are based on the following assumptions: taking into account the provisions of sustainable development, creating a socially responsible corporate culture, implementing the concept of stakeholders, taking into account the natural environment as a "silent stakeholder", implementing the principles of CSR and the concept of environmental responsibility, taking them into account when creating the enterprise's business architecture.</p>
Entrepreneurship trade and exchange activitiespro-environmental orientation of the enterprise, proactive model, reactive model, pro-effective model of social and environmental responsibility of business, entrepreneurial model of social and environmental responsibility of business, environmental responsibility.Lubоv LіpyсhMyroslаvа KushnіrAnatoliy ShvorakLiudmyla Shostak
Copyright (c) 2024
2024-01-232024-01-2314815710.29038/2786-4618-2023-04-148-157STARTUP ECOSYSTEM: THE LONG-TERM VALUE OF A SUSTAINABLE DEVELOPMENT STRATEGY FOR UKRAINE
https://echas.vnu.edu.ua/index.php/echas/article/view/866
<p>Ukraine is a country with immense potential for entrepreneurship, but it faces significant challenges that can hinder the growth of its entrepreneurial ecosystem. This article explores the challenges that Ukrainian entrepreneurs face and how they can be overcome, as well as the role of government and other organizations in supporting entrepreneurship. One of the biggest challenges for Ukrainian entrepreneurs is access to funding. Ukraine has a developing financial market, and it can be difficult for entrepreneurs to secure loans or investments. This is com-pounded by the lack of a well-developed venture capital market, which makes it difficult for entrepreneurs to access the capital they need to grow their businesses. The article uses quantitative methods of research, modeling the influence of factors on the efficiency of the ecosystem</p>
Entrepreneurship trade and exchange activitiesreconstruction; startups; entrepreneurship; ecosystem; post-war economy; investment; venture capital; entrepreneurial culture; SMEs.Nataliia HrytsiukOlena Ivashko
Copyright (c) 2024
2024-01-232024-01-2313514710.29038/2786-4618-2023-04-135-147FORMATION OF THE COMPANY'S STRATEGY IN THE CONDITIONS OF A DYNAMIC BUSINESS ENVIRONMENT
https://echas.vnu.edu.ua/index.php/echas/article/view/865
<p>The article examines the specifics of the functioning of a dynamic business environment, which stimulates enterprises to constantly adapt to changes and form effective strategies to ensure their profitability. The process of forming the company's strategy in the conditions of constant changes in the business environment is studied. The key aspects of the formation of the company's strategy are analyzed, in particular, the identification of factors of the external environment that affect business processes, the analysis of internal resources and competitiveness, as well as the principles of determining strategic goals and action plans. Methods and tools that help enterprises effectively adapt to changes, such as SWOT analysis, PESTLE analysis, portfolio analysis and others, are considered. The importance of constant monitoring and strategic planning to ensure the conditions of sustainable development of the economic entity is determined. Recommendations for the formation of an enterprise strategy in the conditions of a dynamic business environment are offered. The importance of adapting and constantly updating the company's strategy is proven, which is defined as a key factor of successful activity in modern conditions. The need for active strategic planning of the economic activity of enterprises and their adaptation to the changes that are constantly occurring in their business environment, in order to achieve a competitive advantage and sustainable development, is determined. It has been proven that in order to achieve success on the market in conditions of significant dynamics of business processes, it is necessary to take into account not only current trends, but also possible future changes in the environment itself, which requires an enterprise to be open to innovation and ready to take risks. It was determined that innovation and flexibility are important elements of the company's development strategy, allowing it to quickly respond to changes and occupy new markets. The peculiarities of the formation of the business entity's development strategy in the conditions of a dynamic business environment, which requires it to combine traditional strategic approaches and innovative ideas, are considered. It was determined that the involvement of all levels and units of the organization in the process of strategic planning is an important aspect of the formation of the company's development strategy in the conditions of a dynamic business environment. At the same time, communication and cooperation between structural divisions, the ability to effectively exchange information become the basis for the successful implementation of the chosen strategy.</p>
Entrepreneurship trade and exchange activitiesenterprise strategy, business environment, business processes, market dynamics, strategy formation.Liudmyla Verbivska
Copyright (c) 2024
2024-01-232024-01-2312813410.29038/2786-4618-2023-04-128-134THEORETICAL PRINCIPLES OF ANTI-CRISIS MANAGEMENT OF FOREIGN ECONOMIC ACTIVITIES OF ENTERPRISES
https://echas.vnu.edu.ua/index.php/echas/article/view/864
<p>The article reveals the theoretical principles of anti-crisis management of the enterprise's foreign economic activity. The essence of the concept of crisis is revealed. Attention is drawn to the importance of adaptive anti-crisis management aimed at responding to changes and using opportunities to ensure the sustainable development of the enterprise in the conditions of the external environment. The internal and external causes of the crisis are singled out. The classification, tasks, and main principles of anti-crisis management are substantiated. The key elements of managing the foreign economic activity of the enterprise in crisis conditions, as well as the main approaches to minimizing the impact of threats, are considered. Taking into account the importance of developing anti-crisis programs to prevent and overcome crises at the enterprise, the key methods of work to minimize the impact of threats to the enterprise's foreign economic activity were analyzed, such as: minimizing threats through diversification, information search, risk management, interaction with the environment, control of the internal environment. Diversification approaches have been proven to be the most common and effective in protecting foreign economic activity, but require careful, long-term planning and significant financial investment. It is substantiated that obtaining timely information about the state of the market and the industry is an important step toward reducing threats. Attention is drawn to the fact that risk management covers a wider range of actions than crisis management, including identification, analysis, assessment, management, and mitigation of risks that may arise. Emphasis is placed on ensuring the appropriate level of resource reservation, which is aimed at maintaining the necessary stock of cash, raw materials, goods, and other necessary materials. The importance of establishing long-term partnership relations in the implementation of the enterprise's foreign economic activity has been proven. It has been proven that a comprehensive approach to the creation of a system of anti-crisis management of the enterprise's foreign economic activity should include the organization, planning, and implementation of not only specific competencies but also effective management tools that will help the enterprise adapt to changes and increase its competitiveness.</p>
MANAGEMENT AND ADMINISTRATIONcrisis management, foreign economic activity, crisis, management of foreign economic activity of an enterprise, methods of minimization.Nataliia KhomiukAnna Romaniuk
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2024-01-232024-01-2312012710.29038/2786-4618-2023-04-120-127FORMATION OF THE ADMINISTRATIVE MANAGEMENT SYSTEM OF ASSETS AND LIABILITIES OF A BANKING INSTITUTION IN THE STRATEGIC ASPECT
https://echas.vnu.edu.ua/index.php/echas/article/view/863
<p>The article examines the essence of the process of managing assets and liabilities of a banking institution. The works of ukrainian and foreign scientists devoted to issues of asset and liability management systems were studied and analyzed. The essence of the concept of the structure of assets and liabilities is determined. The main strategies for managing the bank's assets and liabilities have been identified - the asset management strategy, the liability management strategy, and the combined strategy.</p> <p>The purpose of the article is the formation of the formation of the system of administrative management of assets and liabilities of a banking institution. The main tasks of a comprehensive strategy and its important elements are defined. Two basic groups of asset and liability management methods are highlighted - methods of managing a certain risk and methods of modeling the optimal balance sheet structure. The shortcomings inherent in both groups were analyzed.</p> <p>It is proposed to use, in addition to classic digital methods, tools for influencing the structure of the bank's assets and liabilities. A diagram of the asset and liability management system from a functional point of view has been created. In order to effectively manage a banking institution, it is proposed to include digital tools for influencing the structure of assets and liabilities to the tools of the asset and liability management system in order to obtain maximum profit while maintaining reliability. For the formation of the MAL system, it is proposed to implement the following digital elements: implementation of the biometric system of online banking; integration with the Diya platform; distribution and promotion of the use of Visa pay-Wave cards; expansion and adaptation of POS lending (including biometric identification of the recipient) using POS terminals; expansion of online banking functionality. Their influence on the three main factors determining the degree of profit of a banking institution is determined.</p> <p>In the course of the analytical work, it was found that an important tool in the asset and liability management strategy is bank digitalization. Using digital technologies, banking institutions have the opportunity to reach a completely new level, providing innovative services and services to clients. Despite the fact that these directions have received active development in recent years, their potential has not yet been exhausted. The impact of digitalization provides significant benefits to banks and improves their attractiveness. This, in turn, provides stability to the banking institution and the ability to quickly adapt to unpredictable changes in the market. Thus, using digital tools as part of the formation of the asset and liability management system, it is possible to directly influence their structure and attract a larger number of customers, which directly affects the bank's profitability.</p> <p><strong> </strong></p>
MANAGEMENT AND ADMINISTRATIONsystem, bank, administrative management system, administrative management of assets and liabilities, strategic management of assets and liabilities, digital tools, online banking.Viktor Viktor
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2024-01-232024-01-2311311910.29038/2786-4618-2023-04-113-119MANAGING DIVERSITY IN THE WORKPLACE: CHALLENGES AND BENEFITS OF IMPLEMENTATION IN ORGANIZATIONS
https://echas.vnu.edu.ua/index.php/echas/article/view/862
<p>The article discusses an important issue of Ukrainian and global management - diversity in the workplace. It has been found that diversity in the workplace is becoming increasingly important in today's business environment, as society becomes more globalized and open to different cultural, gender, and age groups.</p> <p>The article examines the definitions of the concepts of "diversity", "diversity management", "inclusiveness", "organizational culture", and explores the nature and types of diversity.</p> <p>The main aspects of diversity, such as ethnic, gender, age and cultural differences, are revealed, and statistics and trends in diversity aspects are provided. The problems that arise when implementing diversity in the workplace are analyzed, including ethical aspects and openness to diversity, as well as internal and external factors that create possible obstacles. The positive effects of diversity in the workplace, such as increased creativity, innovation and competitive advantage, are discussed. However, it also highlights possible conflicts and communication problems, as well as the challenges associated with adaptation and staff training. Diversity management practices on the example of specific Ukrainian companies are analyzed and the importance of creating an open and inclusive environment is highlighted. In conclusion, diversity management in the workplace is important for Ukrainian organizations and its impact on management.</p> <p>The article identifies and characterizes key aspects of diversity management: promoting productivity and innovation, reducing the risk of employee loss and increasing staff engagement, improving the company's reputation and opening up new business opportunities, including markets with different cultural and gender characteristics.</p> <p>It is substantiated that diversity management in the workplace is of strategic importance for Ukrainian organizations, thereby creating conditions for sustainable development, competitiveness and improvement of the corporate climate, and contributes to the successful functioning and achievement of business goals.</p>
MANAGEMENT AND ADMINISTRATIONdiversity management, inclusive environment, organizational culture, ethical aspects, gender equality.Iryna ВолинецьAnna Romaniuk
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2024-01-232024-01-2310411210.29038/2786-4618-2023-04-104-112PECULIARITIES OF MANAGEMENT IN THE BANI-WORLD
https://echas.vnu.edu.ua/index.php/echas/article/view/861
<p>Today, rapid changes have become the norm for domestic enterprises. They encourage them to search for new effective management tools and change the management paradigm in general. Under these circumstances, managing the development of an enterprise is an extremely challenging task for managers at all levels of management, as only those enterprises that are able to adapt their management system to new challenges and opportunities to improve performance will be able to survive. The modification of the basic elements of the management process is closely of the fundamental change in the defining parameters of the environment and the formation of new realities of business. The BANI world order requires the management of enterprises to develop new management models that would ensure rapid adaptation to new circumstances. The BANI world is an extremely unstable world order in which changes are chaotic under the influence of global systemic changes, and technology development is occurring at an extremely rapid pace. In order to survive in the BANI world, a business entity needs to adapt and reorient quickly, be flexible and anti-fragile, think non-linearly, and form emotional supports, including developing empathy and emotional intelligence. In this regard, the modern management paradigm should be based on a systemic and situational approach to management and managerial art. The main principles of effective work of a modern manager in the BANI world are: flexibility and adaptability; innovation; risk-orientation; dynamism; efficiency; complexity; stress resistance; care for the interests of society and environmental protection; impartiality of thinking. The most effective tools for ensuring the effective functioning of enterprises in the BANI world order are the Agile-approach, design thinking technology, and value approach. Changing business conditions require modern managers to have not only traditional "hard skills" and "soft skills" but also "meta skills". The main qualities required of a modern manager are adaptability; critical and creative thinking; empathy; high emotional and social intelligence; creativity; ability to build horizontal relationships with employees; and the ability to make informed management decisions in the face of limited information.</p>
MANAGEMENT AND ADMINISTRATIONmanagement, enterprise, BANI-world, challenges, manager, competencies of managers.Nadiia Buniak
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2024-01-232024-01-239710310.29038/2786-4618-2023-04-97-103MONITORING OF THE PUBLIC DEBT OF UKRAINE UNDER THE CONDITIONS OF MARITAL STATE
https://echas.vnu.edu.ua/index.php/echas/article/view/860
<p><strong>Abstract</strong><strong>.</strong> Public debt exists as an economic and legal phenomenon in most countries of the world, as a rule, it is formed as a result of financing the deficit of the national budget. For countries with effective public debt management institutions, it is an engine of rapid economic development. In many countries, the creation of public debt is associated with the government's attempts to improve the socio-economic conditions of people's lives by modernizing infrastructure, developing education, science, health care, improving social welfare, etc.</p> <p>Public borrowing is a source of investment, a means of reducing the negative impact of external factors, and a fairly effective incentive that helps accelerate the growth of the country's economic potential.</p> <p>Thanks to borrowing, our country received additional resources to meet public needs, overcome а certain technological lag in national development, and outline prospects for economic growth.</p> <p> But on the other hand, such borrowings can become a debt burden, since the economic situation in the country does not allow for effective repayment of debts, which in turn only deepens the country's debt problem. Thus, the main problem of public borrowing, in our opinion, is a real threat of reliance on the state and creditors, which has a stable upward trend.</p> <p>In the conditions of war, national obligations, mainly to foreign countries, are growing rapidly. Inefficient management of public debt can lead to economic instability in countries. In our opinion, an increase in external public debt can lead to a decrease in the state authority of Ukraine in the international economic arena and cause mistrust and doubts about the state's ability to ensure the timely fulfillment of its financial obligations.</p> <p> </p>
FINANCE, BANKING AND INSURANCEpublic debt, monitoring, public budget, deficit, debt policyNatalia TkachukOlena Stashchuk
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2024-01-232024-01-23839610.29038/2786-4618-2023-04-83-96FEATURES OF PUBLIC PROCUREMENT IN EXTREME CONDITIONS OF STATE FUNCTIONING
https://echas.vnu.edu.ua/index.php/echas/article/view/859
<p>The article reveals the role of public procurement in the public finance system of Ukraine in the extreme conditions of its operation in the last 15 years and the need to overcome the long-term consequences of the coronavirus pandemic and Russia's war against our country. The need to strengthen state regulation of this process is emphasized, since in the extreme conditions of the functioning of Ukraine, only the state can effectively resist the specified challenges, as well as the so-called "black swans". At the same time, the erroneous transfer of the so-called military tax on citizens' incomes from the budgets of local self-government bodies to the State Budget of Ukraine in 2024 is emphasized, which contradicts the provisions of the Budget Code of Ukraine.</p> <p>The authors also analyzed the features of public procurement in the EU countries to eliminate the consequences of the coronavirus and the energy blockade of the countries of the European Union by Russia after its war against Ukraine. It is emphasized that in these conditions EU countries accelerate the implementation of "green" projects and allocate additional funds for them, which is important to take into account in Ukraine in the process of rebuilding its economy.</p> <p>The article examines the problems that exist in Ukraine under martial law when conducting tender procurements and taxing their Ukrainian participants, as well as problems in the activities of the country's controlling structures in the field of public procurement control and planned ways to overcome them, taking into account the experience of the countries of the European Union. primarily Poland. It is emphasized that a significant part of the problems in the defense sphere of Ukraine can be solved by innovative entrepreneurship with a significant increase in public orders for similar products.</p> <p>The authors also substantiate the directions of reforming the mechanism of public procurement in Ukraine in the conditions of reconstruction, taking into account the experience of the EU countries regarding measures to introduce the European Green Course; identified financial positives and problems of public procurement after the entry into force of the new version of the Law of Ukraine "On Public Procurement"; researched forms of financial responsibility of participants and customers of public procurement in Ukraine under martial law and their effectiveness.</p>
FINANCE, BANKING AND INSURANCEextreme conditions, coronavirus pandemic, Russia's war against Ukraine, public procurement, Mykola Karlin Artur Bolchuk
Copyright (c) 2024
2024-01-232024-01-23758210.29038/2786-4618-2023-04-75-82THE PROBLEMS OF THE FUNCTIONING OF THE STOCK MARKET OF UKRAINE UNDER THE CONDITIONS OF WAR STATE
https://echas.vnu.edu.ua/index.php/echas/article/view/858
<p><strong>Introduction.</strong> The stock market is a multifunctional system that contributes to: accumulation of capital for investment in the production and social spheres; structural reorganization of the economy; positive dynamics of the social structure of society; improving the welfare of citizens, due to the ownership and free disposal of securities. The Russian Federation's full-scale war with Ukraine, which has lasted for more than a year and a half, has brought Ukraine large-scale financial and economic instability, which is manifested in the deterioration of the socio-economic condition and the deterioration of the state of the financial system, regarding its performance of its functions.</p> <p><strong>The purpose </strong>of the article is to understand the processes of development and analysis the main trends of the current state and to identify the problems of the functioning of the stock market of Ukraine under martial.</p> <p><strong>The results. </strong>The main ways of attracting funds on the stock market are: 1) covering the shortage of money for financing activities; 2) restarting and modernization of existing capacities; 3) replenishment of working capital, restructuring of indebtedness; 4) development of core activities and maintenance of production level; 5) development of innovative projects and diversification of activities; 6) creation of an enterprise, subsidiary companies and structural units; 7) development of financial infrastructure; 8) formation of exchange history.</p> <p>During the studied period, the stock market in Ukraine consisted only of DGB, the rest of the instruments were small deals that did not have a significant impact on liquidity. In order to restore Ukraine in the post-war period, business development requires the involvement of additional sources of financing. Therefore, planning and preparing new financing mechanisms today will increase the chances of success on the stock market.</p> <p>Among the main problems that have arisen acutely on the way to the recovery and development of the stock market are: insufficient legislative regulation; low liquidity (in the event of a crisis situation on the stock market, as well as when investors wish to sell their own securities, the market is unable to fully absorb the volume being sold, as a result, sellers significantly reduce prices and the market falls; lack of new financial instruments (a low share of shares the stock market of Ukraine in the pre-war period and the dominance of bonds in the conditions of military aggression).</p> <p><strong>Conclusions.</strong> The main priorities for the development of the Ukrainian stock market are:</p> <p>- the creation of an appropriate legal framework that will regulate the rights and obligations of all participants in the stock market and ensure the creation of an appropriate system for the protection the rights of investors and securities owners;</p> <p>- integration of the domestic stock market into international financial markets;</p> <p>- the development of the stock market infrastructure and the development of a wide range of tools, the availability of effective mechanisms for the interaction market participants;</p> <p>- formation of a new infrastructure of the stock market (a new model) that meets the norms of the international market;</p> <p>development of financial market segments (banking, insurance, pension sector, etc.);</p> <p>- increasing the investment literacy of the population.</p>
FINANCE, BANKING AND INSURANCEstock market, stock exchange, securities, military bonds, IPO, credit, investments, issuers.Natalia Prots Sofiia TesliukVasyl Prots
Copyright (c) 2024
2024-01-232024-01-23667410.29038/2786-4618-2023-04-66-74INTERBUDGETARY RELATIONS IN THE SYSTEM OF BUDGET REGULATION
https://echas.vnu.edu.ua/index.php/echas/article/view/857
<p><strong>Introduction.</strong> The article is devoted to the study of the essence of interbudgetary relations in the system of budgetary regulation, key aspects of their regulation, instruments of interbudgetary relations and their application in Ukraine under martial law.</p> <p><strong>The </strong><strong>purpose of the article</strong><strong>.</strong> The purpose and objective of the article is to study the essence and relevance of the problem of formation of interbudgetary relations under martial law.</p> <p><strong>Results.</strong> The author analyzes the approaches and defines various aspects of the essence of intergovernmental fiscal relations based on the literature. The characteristics of different approaches to the interpretation of the essence of the concept of ‘intergovernmental fiscal relations’ are presented.</p> <p>The mechanism of horizontal equalization of the tax capacity of the territory is outlined according to the Budget Code of Ukraine. The mechanism of transferring intergovernmental transfers from the state budget to local budgets and intergovernmental transfers between local budgets is determined.</p> <p>The author considers the types of subsidies and subventions provided from the State budget to local budgets. Their amounts are analyzed.</p> <p>It is proved that the system of horizontal financial equalization redistributes financial resources in favor of those local authorities which have an imbalance and provides partial compensation for the losses of local budgets of territorial communities from the lack of personal income tax.</p> <p><strong>Conclusions.</strong> It is concluded that the financial basis for the development of any state is budgetary funds. Interbudgetary relations are the main instrument for ensuring the proper functioning of the national budget system.</p>
FINANCE, BANKING AND INSURANCElocal budgets, mechanism, budget, budget system, interbudgetary relations, intergovernmental transfers, financial resources, subventions, subsidies.Natalia ProtsTaras Kosteniuk
Copyright (c) 2024
2024-01-232024-01-23576510.29038/2786-4618-2023-04-57-65TAX REPORTING: ESSENCE AND PROCEDURE OF PREPARATION
https://echas.vnu.edu.ua/index.php/echas/article/view/856
<p>The article analyzes the approaches of leading national scholars to the definition of the concept of "tax reporting". The author characterizes the necessity of tax reporting, since it characterizes the status of an enterprise's obligations related to the accrual and payment of taxes and other mandatory payments. Tax reporting is submitted to the tax authorities.</p> <p>The purpose of the article is to deepen theoretical research on the essence of the concept of "tax reporting", to disclose the methodology of its preparation with a view to improving its quality, reliability and objectivity.</p> <p>Summarizing the approaches of scholars to the essence of tax reporting, it is worth noting three approaches. According to the first one, tax reporting is considered as a set of documents containing information on the calculation of tax liabilities; according to the second one, it is considered as a set of actions of the taxpayer on preparation and submission of reports; according to the third one, it is considered as a set of consolidated interrelated indicators characterizing the activities of the enterprise for a certain period.</p> <p>Having studied the essence of the concept of "tax reporting", we propose to supplement Article 14 of the Tax Code of Ukraine with the following definition: tax reporting is reporting containing information on the tax liabilities of an enterprise by type of tax and fees.</p> <p>The Ministry of Finance of Ukraine regulates tax reporting by establishing forms of tax returns, calculations and reports by type of tax and fee.</p> <p>The tax reporting procedure can be divided into 4 stages: Stage 1 - selection of the required form of tax reporting in accordance with the type of tax/fee; Stage 2 - preparation of a tax return for the tax/fee, i.e., entering data directly; Stage 3 - verification of the document for correctness of preparation, compliance of the entered data with the accounting data, correctness of determination of the tax base, taxable object, tax rate; Stage 4 - signing of tax reports.</p> <p>Based on the study of tax reporting on national taxes and fees, it should be noted that not all forms contain information on the procedure for their preparation. For the preparation of individual forms by type of tax and fees, notes are used after the main part of the tax reporting. Therefore, we believe that the central executive body that ensures the formation and implementation of the state financial policy should develop recommendations on the preparation of tax reporting forms for those taxes and fees that do not have them, as this will contribute to better coverage of information on tax liabilities and significantly reduce the number of pages of tax reports.</p>
ACCOUNTING, AUDITING, STATISTICS, MATHEMATICAL METHODS AND INFORMATION TECHNOLOGreporting, tax, collection, tax reporting, declaration, calculation, report.Anna SafarovaMyroslava KulynychOlena SkorukIvanna Matviichuk
Copyright (c) 2024
2024-01-232024-01-23475610.29038/2786-4618-2023-04-47-56MAIN DIRECTIONS OF CONSULTING ACTIVITIES IN THE FIELD OF PERSONAL INCOME TAXATION AND AVOIDANCE OF DOUBLE TAXATION
https://echas.vnu.edu.ua/index.php/echas/article/view/855
<p>The article gives the reasons for its occurrence, structures the process of obtaining income outside the tax environment of Ukraine. Types of income and rates are described, definition of tax resident status is provided. The main provisions of international agreements, which taxpayers need to pay attention to, are presented, namely, types of activities and income, a list of taxes, their rates, and the presence of special conditions for their application. An important aspect of the study is the criteria for determining residency, including the period of residence in the country, the center of vital interests, business registration, and real estate acquisition. The article also provides an example of salary taxation by a resident of Ukraine, provided such income is generated in Lithuania, tax rates are given, the amount of taxes is calculated, and the process of crediting taxes withheld by a tax agent, declaring income, and paying the tax difference is detailed. The article also structures the process of declaring income received abroad, defines the sphere of professional interests of the consultant. Consultants for the specified type of activity can provide general consultations, check the reporting prepared by the taxpayer and provide a full range of services, which includes the calculation of the amount of income, the preparation of a tax declaration on property and income and further support, correspondence with the State Tax Service of Ukraine.</p>
ACCOUNTING, AUDITING, STATISTICS, MATHEMATICAL METHODS AND INFORMATION TECHNOLOGTax residence, tax resident, double taxation, center of vital interests, tax agent, consulting, income declaration.Yuliya GrudzevychMyroslava KulynychOlena Skoruk
Copyright (c) 2024
2024-01-232024-01-23404610.29038/2786-4618-2023-04-40-46STRATEGIC MANAGEMENT ACCOUNTING IN THE SYSTEM OF MAKING EFFECTIVE MANAGEMENT DECISIONS AT THE ENTERPRISE
https://echas.vnu.edu.ua/index.php/echas/article/view/854
<p>The article examines the specifics of the role of strategic management accounting in the process of making effective management decisions at the enterprise in modern conditions. The mechanism of the use of the tools of strategic management accounting by enterprises to ensure the achievement of competitive advantages in the market, as well as to increase the productivity of the management system, is considered. The relationship between strategic management accounting and the process of management decision-making is studied, taking into account that an effective strategic accounting system can become a key factor for successful business development. The main aspects of strategic management accounting are studied, including the definition of strategic goals, the collection and analysis of information, the development of key performance indicators and the identification of strategic alternatives. The influence of modern information technologies on the development of strategic management accounting and the possibilities of their implementation in practice are considered. It was determined that the use of strategic management accounting can provide enterprises with a systematic improvement in the quality of management decisions, reduce risks and increase the efficiency of business processes. The importance of strategic management accounting for ensuring the successful functioning of modern enterprises has been proved, and recommendations for improving this process have been formed. The key aspects of the internal and external environment that affect strategic management accounting are considered, including such factors as changes in legislation, the competitive situation on the market, changes in consumer demands, new technological trends, as well as the mechanism of their influence on the decision-making process and accounting. It was determined that strategic management accounting is a relevant tool for business entities in modern conditions of uncertainty and dynamic changes in the business environment, as it enables enterprises to be flexible and respond to changes in a timely manner, while creating conditions for achieving defined strategic goals. The importance of implementing strategic management accounting in modern business as a key factor in making effective management decisions in order to ensure the sustainable development of enterprises in dynamic conditions of market competition and uncertainty is proven.</p>
ACCOUNTING, AUDITING, STATISTICS, MATHEMATICAL METHODS AND INFORMATION TECHNOLOGstrategic management accounting, management decision-making, enterprise, efficiency, competitive advantages.Nina Rebryna
Copyright (c) 2024
2024-01-232024-01-23343910.29038/2786-4618-2023-04-34-39BUSINESS TRANSFORMATION IN THE CONDITIONS OF THE INFORMATION AND NETWORK ECONOMY
https://echas.vnu.edu.ua/index.php/echas/article/view/853
<p>The article examines the features of the transformation of modern business in the conditions of the information and network economy and the new challenges and opportunities associated with this process in the field of economic activity. The features of such a transformation are analyzed and its impact on entrepreneurship and the economic system as a whole is determined. It has been proven that there is currently a transition from traditional business models to flexible, adaptive systems that are able to effectively respond to rapid and dynamic changes in market demand and market competition conditions. It was determined that the information and network economy creates conditions for the deep integration of technologies into all aspects of modern business processes. The impact of digital technologies on the functional interaction between business entities in the process of economic activity is considered. It has been proven that network structures make it possible to form new models of economic cooperation by combining various industries and individual enterprises into large complex ecosystems, which opens up wide opportunities for the creation of new innovative products and services, as well as for the development of new markets. It was determined that the challenges facing modern enterprises in the conditions of the information and network economy consist in changing consumer requests, increasing the impact of cyber threats on business processes, as well as forming an objective need for enterprises to constantly update technologies in order to properly adapt to changing business conditions - environments. The specifics of the response of modern business to the challenges of the information and network economy, which can provide enterprises with the appropriate level of competitiveness and provide conditions for their sustainable development, are highlighted. It has been proven that innovations in management strategies, the use of the latest digital and information technologies, as well as the active participation of business in network relations become key components of successful business transformation in new economic conditions. It was determined that the information and network economy, in which the importance of data exchange and the use of digital technologies for optimizing business processes is growing, forms new paradigms in management and entrepreneurship. The role of artificial intelligence, the Internet of Things and blockchain technologies in the formation of modern effective business models is considered. It was determined that the development of digital tools contributes not only to automation, but also to rethinking the essence of resource management strategies, interaction with customers and the creation of fundamentally new innovative products.</p>
ECONOMYbusiness transformation, information and network economy, innovation, digital transformation, strategic management.Mykola DziamulychOlena StashchukTetiana ShmatkovskaLesia Gariaga
Copyright (c) 2024
2024-01-232024-01-23263310.29038/2786-4618-2023-04-26-33INTERNATIONAL AND NATIONAL TOURISM DURING THE GLOBAL RECESSION AND THE RUSSIAN-UKRAINIAN WAR: PROSPECTS FOR POST-WAR RECOVERY
https://echas.vnu.edu.ua/index.php/echas/article/view/851
<p>The article focuses on the functioning of the global and national tourism industry after the end of the COVID-19 pandemic and during the first two years of the Russian-Ukrainian war. The relevance of the work is enhanced by the fact that the tourism industry is the first to suffer in times of political and financial crises. But despite this, it is the most profitable in a period of stable functioning of state institutions that ensure overall economic growth. The paper analyzes the importance of stable functioning of the hospitality sector in wartime, further development of the hotel and restaurant business, search for ways to maximize profits, and rethinking the existing foreign experience of countries in the territory of which military operations took place, which had a devastating effect on the tourism sector.</p> <p>The development of domestic tourism requires the introduction of innovative approaches (development of new hiking routes, stabilization of mental health of military personnel undergoing rehabilitation, integration of IDPs into social and public life of large cities, reconstruction of old and promotion of new tourist locations in accordance with the needs of time and public demands, development of "memory routes") to expand the list of traditional services and introduction of digital technologies, which facilitates business and expands the range of future consumers.</p> <p><strong> </strong></p>
ECONOMYtourism infrastructure, international and national tour operators, Russian-Ukrainian war, domestic national tourism, tourist gastronomy.Natalia NaumenkoOlga Rozhko
Copyright (c) 2023
2024-01-232024-01-23122510.29038/2786-4618-2023-04-12-25MECHANISM OF STATE REGULATION OF LAND USE PROCESSES
https://echas.vnu.edu.ua/index.php/echas/article/view/850
<p>The article examines the peculiarities of the mechanism of state regulation of land use processes. Groups of social, ecological and economic aspects have been studied. It is emphasized that the regulation of economic processes of land use is impossible without reliable information about the qualitative characteristics of each specific plot, its economic and biological fertility, because ignoring or incorrect assessment of its potential can negate the results of planning, which is one of the main functions of management.</p> <p>By the economic aspects of land use, we primarily understand transferability as a property of a land plot, expressed in its ability to be freely alienated or transferred from one person to another in the order of universal legal succession or in another way; forms of ownership and management characterizing legal issues of land use, as well as organizational and technological conditions of agricultural production; the value of land resources as a measure of materialized labor necessary to support sustainable and effective development of agricultural production.</p> <p>Selected aspects of land use regulation formed the basis of the structural diagram of the mechanism of state regulation of land use processes presented by us and allow not only to clarify its content, but also directly determine its structure.</p> <p>It was determined that in the conditions of market relations, an important place in the system of state regulation of land use began to be assigned to the cadastral assessment of land plots. The content of the use of the land resource potential of the territorial formation is given.</p> <p>In the regulation structure, special attention should be paid to the issue of comprehensive assessment of the effectiveness of the use of land resources and the resulting need for further development of the methodological base for the assessment of land use.</p> <p>The key link in the process of state regulation should be the evaluation of the efficiency of land use, which is based on a system of quantitative parameters for the evaluation of the efficiency of the use of land resources.</p> <p>Land owners are mainly municipal authorities, enterprises (legal entities), citizens (individuals) or their associations (cooperatives, commercial firms, etc.).</p> <p>The denationalization of land ownership and the introduction of private land ownership on this basis, the privatization of land, the introduction of paid land use fundamentally changed the structure and content of land relations in the conditions of village land use, changed the structure, content and principles of planning land resource formations.</p> <p>The effective organization of state regulation of economic processes of land use has a significant impact on the process of creating the necessary organizational, territorial, legal and social conditions for full involvement in turnover, increasing the return of each hectare of land while preserving or reproducing soil fertility.</p>
ECONOMYstate regulation, land relations, balanced land use, economic processes of regulation, natural resources, cadastral assessment.Oleksandr Harnaha
Copyright (c) 2023
2024-01-232024-01-2361110.29038/2786-4618-2023-04-6-11ORGANIZATIONAL DESIGN OF THE PERSONNEL MANAGEMENT SYSTEM OF AN INTERMEDIARY ENTERPRISE
https://echas.vnu.edu.ua/index.php/echas/article/view/848
<p>The article examines the theoretical aspects of designing an adequate organizational structure of personnel management of an intermediary enterprise, the use of the most appropriate approaches, principles and methods of structure formation in the process of supplying goods and products of industrial and technical purpose to any consumers in the region.</p> <p>The article defines the essence of the commercial intermediary firm as the most widespread link in the commodity market infrastructure and the essence of the organizational design of the personnel management system of intermediary enterprises. The main components of the goal of organizational design of personnel management were evaluated. The main characteristics of the personnel management system of the intermediary enterprise were studied.</p> <p>The activity of the transition to the complex organizational development of commercial mediation as the most effective and modern advanced foreign experience is considered. On the basis of research, the organizational structure of personnel management of an intermediary enterprise is given.</p> <div id="gtx-trans" style="position: absolute; left: 106px; top: 246px;"> <div class="gtx-trans-icon"> </div> </div>
Entrepreneurship trade and exchange activitiesorganizational design of personnel management system, personnel management, intermediary enterprise, organizational structure of personnel management.Tetiana Danyliuk
Copyright (c) 2023
2024-01-232024-01-2314315010.29038/2786-4618-2023-03-143-150GAMIFICATION AS A COMPONENT OF STRATEGIC HUMAN CAPITAL DEVELOPMENT MANAGEMENT
https://echas.vnu.edu.ua/index.php/echas/article/view/847
<p>The purpose of the article is to characterize such a tool of strategic management as gamification and its ability to increase the efficiency of human capital management in a short time while maintaining the rationality of this management. It was established that modern definitions of strategic management focus on its following aspects: stability of competitive positions, stability of long-term results, correctness of reactions to changes in the external environment. This indicates the need to correlate the strategic management of human capital with the strategic management of the enterprise in such a way that the goals regarding the need for resources to achieve these goals are as comparable as possible. That is, the strategy of human capital development should derive from the general strategy of the company's development.</p> <p>It has been proven that the strategy of human capital development should identify the methods of its management in order to achieve the set goals as quickly and efficiently as possible. The most effective method most often used to convince the team to achieve goals is motivation. However, popular forms of motivation may not work in the long run. That is, it is about the transition from buying employees to forming their loyalty. Effective engagement is not the result of economic benefits, but internal beliefs that result from variables related to organizational culture.</p> <p>The need to introduce such a strategic management tool as gamification into the general strategy of human capital development is well-founded. The task of strategic human capital management is to gather loyal, highly qualified and responsible employees, dedicated and motivated to achieve long-term goals. The answer to these requirements is gamification - a method of influencing human behavior based on the use of game elements. In concept, games are similar to strategy in that they have structure, rules, and goals. Similar to strategic management in an enterprise, in the game we achieve a goal (victory) by completing certain tasks. The high variability of games ensures the ability of employees to adapt to the environment. In today's economy, only flexible organizations are able to quickly implement non-standard orders, and this is facilitated by gamification.</p>
Entrepreneurship trade and exchange activitieshuman capital development strategy, strategic management, engaged employee, gamification, organizational culture, game elementsLubоv Lipych
Copyright (c) 2023
2024-01-232024-01-2313614210.29038/2786-4618-2023-03-136-142MANAGEMENT OF THE ORGANIZATION IN THE CONDITIONS OF VUCA
https://echas.vnu.edu.ua/index.php/echas/article/view/846
<p>The transition from the SPOD world to the VUCA world has significantly changed the operating environment of organizations. The main features of the comfortable and familiar SPOD world for most organizations were stability, predictability, simplicity, and certainty. The VUCA world has significantly complicated and changed the functioning of organizations, as its distinctive features are instability, uncertainty, complexity, and ambiguity. In the new conditions, the risks of business loss (stoppage), cyberattacks and cybercrime, environmental damage and climate risks, and political risks became the biggest risk for the successful functioning of business.</p> <p>The VUCA world has presented new challenges to modern managers: geopolitical changes and globalization; development of new business models; technological changes; sustainability and social responsibility; change management. Special needs arose to ensure the flexibility and adaptability of organizations, the ability to develop and implement changes. The paradigm of management and requirements for the competence of managers of modern organizations have also changed. It is substantiated that the ability of managers to think strategically and develop strategic plans, work in a global space, manage risks, constantly learn and train others, manage personnel based on modern approaches, develop and implement innovations, has become particularly relevant in the VUCA world. The ability to work in a coordinated team, the ability to effectively and quickly carry out digital transformations in the organization gained special importance. Managers of organizations in the VUCA world need to be able to use new technologies and innovations, look for new business opportunities, and develop new markets.</p> <p>It was revealed that the VUCA world is being replaced by the BANI world, the main features of which are fragility, restlessness, non-linearity, incomprehensibility. The era of the development of artificial intelligence and robots is coming. The BANI world creates new opportunities for the development of organizations, brings new risks and sets new requirements. This puts new demands on management and managers and requires further improvement of the management paradigm and managers' competencies.</p>
Entrepreneurship trade and exchange activitiesorganization, management, external environment, SPOD-world, VUCA-world, BANI-world, competencies of managers.Oksana KoshchiiNataliya KoretskaNataliya Vasylyk
Copyright (c) 2023
2024-01-232024-01-2312913510.29038/2786-4618-2023-03-129-135MODERN PARADIGMS OF PROFESSIONAL SELF-MANAGEMENT
https://echas.vnu.edu.ua/index.php/echas/article/view/845
<p>The article examines the specifics of the formation of the paradigm of modern self-management under the influence of intensive changes in the economy, technologies and organizational structures of enterprises, as a result of which professional self-management becomes a key element of a successful career and personal development of a manager. Modern paradigms of professional self-management, including time management, the use of technologies and the development of competencies necessary for effective self-management in the work process, were studied. It was determined that time management is an important component of successful self-management, as it allows an employee to effectively allocate time and resources necessary to achieve set goals. Modern approaches to time management are analyzed, including the "Getting Things Done" technique and the use of various software and hardware tools designed to increase labor productivity. Modern self-management technologies, which include the use of various programs and platforms for tracking goals, developing skills, and maintaining a balance between professional responsibilities and personal life, have been studied. The important role of modern digital and information technologies, such as mobile applications and cloud services, in increasing the efficiency of self-management processes has been proven. It has been proven that the model of personnel self-management determines not only the way the organization functions effectively, but can also be used for team management. Modern approaches to personnel management are considered, including agile management and horizontal organizational structure, which stimulate active participation and responsibility of employees for their own development. Key self-management competencies such as self-regulation, planning, decision-making, and communication are identified. It has been proven that modern paradigms of professional self-management are determined by time management, the use of digital technologies and the model of personnel self-management, which is why the development of relevant competencies becomes a key task for achieving success in the modern market environment.</p>
MANAGEMENT AND ADMINISTRATIONself-management, time management, self-management technologies, personnel self-management model, self-management competenciesOleksandr LeonovTetiana Leonova
Copyright (c) 2023
2024-01-232024-01-2312212810.29038/2786-4618-2023-03-122-128CROSS-FUNCTIONAL INTERACTION AND COMMUNICATIONS IN CRISIS CONDITIONS
https://echas.vnu.edu.ua/index.php/echas/article/view/844
<p><strong>Abstract.</strong> The article discusses the issue of using cross-functional teams as a tool for quick response to changes in crisis conditions. Special attention is paid to the study of cross-functional interaction and communications in crisis conditions. It is well-founded that in a crisis, cross-functional teams are particularly effective, as they can ensure quick and effective interaction between different functional areas of the company.</p> <p>The purpose of the article is to study cross-functional interaction and communications in crisis conditions and their impact on the effectiveness of exiting it. The task of the research is to establish the relationship between an effective approach to communications in crisis conditions and the organizational work of a cross-functional team, to highlight the advantages of cross-functional cooperation, to analyze the difficulties and real problems of the current interaction of cross-functional teams, to form directions for improving the construction of communications and information flows in crisis conditions.</p> <p>Based on the research, it was determined that communication is a key element of interaction in a cross-functional team. Team members must regularly communicate with each other, share ideas and information to ensure that tasks are completed effectively. It was determined that the nature of the communication system of any organization largely depends on the type of structural systems used to build the management system. The basis of the cross-functional management structure is the organization of work groups. It has been proven that each crisis situation has its own differences and unique components that are difficult to calculate in advance. To form a communication response and develop a plan, it is important to analyze the crisis situation and understand its anatomy. Two main groups of crises are distinguished – operational and reputational, and the differences in communicative response are analyzed, depending on the type and level of the crisis.</p> <p>A cross-functional team is a group of people with different skills and experiences who work together to achieve a common goal and can help ensure more efficient use of resources and reduce the time needed to make decisions. It has been proven that cross-functional interaction causes a synergistic effect, which is different from the total work of individual structural divisions of the enterprise. Such teams can provide greater flexibility and speed of response to changes in crisis conditions, it is important that each team member understands his responsibilities and contribution to the common cause.</p> <p> </p>
MANAGEMENT AND ADMINISTRATIONcross-functional interaction, communication, cross-functional team, crisis, crisis situationLarysa YushchyshynaSvetlana Bortnik
Copyright (c) 2023
2024-01-232024-01-2311312110.29038/2786-4618-2023-03-113-121THE ESSENCE AND COMPONENTS OF MANAGEMENT OF THE COMPETITIVENESS OF HOSPITALITY INSTITUTIONS
https://echas.vnu.edu.ua/index.php/echas/article/view/843
<p><strong>Introduction</strong>. Understanding the essence of competitiveness management and identifying its main components will allow to develop effective strategies and approaches to management of hospitality establishments. This will open up opportunities for attracting and retaining customers, improving the quality of services and forming competitive advantages of hospitality establishments. The study of this problem can also contribute to the development of new tools to support the competitiveness of hospitality establishments.</p> <p><strong>The purpose of the article</strong> is to develop scientific approaches to determining the essence of the management of the competitiveness of hospitality establishments and the content of its components.</p> <p><strong>Results</strong>. The article substantiates the need and features of the formation of a competitiveness management system for hospitality establishments. Approaches to determining the essence of competitiveness, management of competitiveness are analyzed. Systemic, process, functional, and situational approaches were considered for the formation of meaningful content of competitiveness management. This made it possible to develop a structural diagram of the management system of the competitiveness of hospitality establishments, which includes such components as the purpose, objects, subjects, subject, principles, functions and the corresponding mechanism. The competitiveness management system is considered as a set of subsystems, as well as processes and communications between them, the interaction of which ensures the effective functioning of the enterprise in a competitive environment, its stable and safe development in the future due to the constant development of the potential of hospitality establishments. Functional and process approaches in the formation of competitiveness management are also detailed, which has more practical significance and involves the allocation of general and specific functions and successive stages of their implementation in the main functional areas of management (marketing, financial, innovation, project, personnel and quality management).</p> <p><strong>Conclusions</strong>. The competitiveness of hospitality establishments is determined by their ability to satisfy the needs of customers in high-quality products and services, while ensuring the efficient use of resources and achieving a sustainable financial result. Competitiveness management is a priority in the general management system of organizations, as it determines their ability to ensure the conditions for the successful functioning of hospitality establishments in a competitive environment and create competitive advantages that will ensure growth in the future.</p>
MANAGEMENT AND ADMINISTRATIONзаклади сфери гостинності, конкурентоспроможність, менеджмент конкурентоспроможності, системний підхід.Larysa CherchykGanna Kuvika
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2024-01-232024-01-2310211210.29038/2786-4618-2023-03-102-112PECULIARITIES OF THE FINANCIAL MECHANISM OF ENVIRONMENTAL MANAGEMENT
https://echas.vnu.edu.ua/index.php/echas/article/view/842
<p>Humans inherently interact with nature in all areas of their lives. Today, there is a significant anthropogenic impact on the environment. On the one hand, there is research and protection of nature, and on the other hand, consumption and transformation. Many processes begin with the use of natural resources and end with emissions. Therefore, the key task of society is to minimize negative changes in the environment. The financial mechanism can be considered one of the most effective alternatives in achieving environmental goals, and its construction and efficiency directly depend on the specifics of the area in which it operates. The purpose of the study is to determine the peculiarities of building a financial mechanism for environmental management. In the course of the work, the author analyzes the works of domestic and foreign scholars who deal with the issues of the financial mechanism of environmental management. Using such general scientific methods as analysis, synthesis, systematization, and generalization, the author assesses the financial mechanism of natural resource management and identifies the key features of natural resource management that serve as the basis for the mechanism under study. It is determined that relations in the field of the financial mechanism of environmental management should be considered through transaction costs arising in relations where each party seeks to obtain a certain benefit with the simultaneous existence of a potential conflict of interest. The formation of environmental protection policy, and the financial mechanism of environmental management in particular, is influenced by state institutions, business entities, and individuals who consume resources and generate emissions. Among the features of natural resource management that affect the financial mechanism are the following: socio-ecological balance, public participation, environmental sustainability, legislative regulation, environmental impact assessment, and conservation of natural resources. It is established that in order to ensure rational use of natural resources, it is necessary to carry out effective planning and management; and to form regulators of influence and stimulating factors.</p>
FINANCE, BANKING AND INSURANCEenvironmental management; financial mechanism; features, financial policy; environment; transaction costs.Oleksandr Labenko
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2024-01-232024-01-239510110.29038/2786-4618-2023-03-95-101CURRENT DEPOSIT ATTRACTION TRENDS BY BANKS OF UKRAINE
https://echas.vnu.edu.ua/index.php/echas/article/view/841
<p>The deposit policy of commercial banks of Ukraine has undergone significant changes in recent years. These changes are mainly the result of the impact of macroeconomic indicators and the NBU's monetary policy. Since bank deposits are less risky compared to other methods of investment, there is an annual increase of their number and volume.</p> <p>The purpose of the article: to study the modern deposit policy of commercial banks of Ukraine. </p> <p>The article examines the peculiarities of attracting deposits by commercial banks of Ukraine in modern conditions, taking into account factors influencing the external environment. The reasons for the increase or decrease in deposit rates, the dynamics of deposits of individuals and legal entities in 2020-2023, the structure of deposits (the specific weight of deposits in national and foreign currency, the share of time deposits and demand deposits), the rating of Ukrainian banks by deposit portfolio volumes were analyzed. The influence of NBU monetary policy tools (accounting rate and mandatory reserve norms) on the deposit policy of banks is substantiated, and the main problems of attracting deposits in Ukraine are systematized.</p> <p>In order to stimulate the attraction of bank deposits, in particular time deposits, it is first of all necessary to increase trust to the banking system, create prerequisites for stabilizing the country’s financial system. This requires specific measures from the National Bank of Ukraine and other state bodies, without which the measures of individual banks will have no result. To ensure a stable competitive position, each bank needs to introduce innovative deposit tools, develop loyalty programs and find new (more advanced) service methods.</p> <p> </p>
FINANCE, BANKING AND INSURANCEdeposits, deposit policy, monetary policy, NBU, term deposits, demand deposits, discount rate, required reserves.Nataliia MatviichukNataliia Zhihar
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2024-01-232024-01-23879410.29038/2786-4618-2023-03-87-94JAPAN'S FINANCIAL AND HUMANITARIAN ASSISTANCE TO UKRAINE DURING THE PERIOD OF FULL-SCALE RUSSIAN AGGRESSION
https://echas.vnu.edu.ua/index.php/echas/article/view/840
<p>Russian aggression has given a new impetus to the development of Ukrainian-Japanese relations. Japanese diplomacy is extremely active in supporting Ukraine and fighting Russian aggression. Japan is not only a technological superpower, but also an active member of the G-7, and thus a significant player in the global world whose opinion is not ignored in the political environment. Russia's war against Ukraine has affected both Japan's domestic policy and finally adjusted the vector of its foreign actions in the international arena against the new «axis of evil».</p> <p>The Ukraine-Russia war has moved from the format of regional confrontation to the confrontation between democracy and authoritarianism. This requires fundamental changes in Ukraine's foreign policy towards a number of Southeast Asian countries, namely their attitude to the largest military conflict in Europe in the first quarter of the twenty-first century.</p> <p>This research examines Ukrainian-Japanese political and economic relations over the past nine years. The author identifies the priority directions of Japan's foreign policy towards Ukraine at the present stage, the mechanisms of their implementation and the place of Ukrainian-Japanese relations in the system of values of each state. The main spheres of Japan's economic diplomacy are analyzed on the example of Ukraine before the active phase of armed aggression and after the outbreak of active hostilities. Specific examples of non-military financial and humanitarian assistance provided by the Japanese government to Ukraine during the war are considered.</p> <p>Particular attention is paid to the promising areas of cooperation between the two countries on the restoration of Ukraine's economy after the liberation of the territory of Ukraine. It will include the development and implementation of modern energy-saving technologies in the energy, industry, and municipal sectors, attracting Japanese investments in the reconstruction and development of Ukraine's transport and energy infrastructure, and restoring the agricultural sector. In the international arena, Japan has long been a staunch supporter of Ukraine's «sovereignty and territorial integrity». Ukraine emphasizes expanding the number of members of the UN Council to include Japan as a permanent member of the UN Council and opposing the «veto power» of Russia and China in resolving key political issues.</p> <p><strong> </strong></p>
FINANCE, BANKING AND INSURANCEJapan-Ukraine relations, financial and humanitarian aid, Russian-Ukrainian war, post-war economic recovery, investments.Natalia NaumenkoОльга Новосад
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2024-01-232024-01-23688610.29038/2786-4618-2023-03-68-86