Vol. 2 No. 42 (2025): Economic Journal of Lesya Ukrainka Volyn National University

Published: 2025-07-21

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ECONOMY

TRANSFORMATION IN UKRAINIAN CONSUMER BEHAVIOR UNDER UNCERTAINTY: TRENDS AND RATIONALITY MODEL DURING CRISIS

Olena Bilovodska, Dmytro Berehovenko

7-19
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ACCOUNTING, AUDITING, STATISTICS, MATHEMATICAL METHODS AND INFORMATION TECHNOLOG

ALGORITHM FOR ORGANIZING SHADOW PAYROLL UNDER CONDITIONS OF INTERNATIONAL EMPLOYEE MOBILITY IN THE USA

Olena Shyrobokova

20-30
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DIGITAL CHANGES IN THE ECONOMY: NEW CHALLENGES FOR ACCOUNTING AND BUSINESS ANALYSIS

Myroslava Kulynych, Matviichuk Matviichuk, Andrii Hadzevych

31-41
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INNOVATIVE APPROACHES TO ANALYZING ENTERPRISE COSTS UNDER MARTIAL LAW

Ivanna Matviichuk

51-58
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SIMPLIFIED TAXATION, ACCOUNTING AND REPORTING SYSTEMS: THE EXPERIENCE OF UKRAINE, POLAND AND FRANCE

Myroslava Kulynych, Volodymyr Litvinchuk, Illya Zakharchuk, Maksym Huzo

42-50
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FINANCE, BANKING AND INSURANCE

FINANCIAL COMPLIANCE AS A TOOL FOR MINIMIZING RISKS IN THE ACTIVITIES OF FINANCIAL INSTITUTIONS IN THE CONTEXT OF EUROPEAN INTEGRATION: THE CASE OF UKRAINE

Olena Kuzmak

59-65
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APPLICATION OF BLOCKCHAIN TECHNOLOGIES IN ENTERPRISE FINANCIAL ACTIVITIES: PROSPECTS AND CHALLENGES

Natalia Zhigar

66-71
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FINANCIAL SOVEREIGNTY OF THE JUDICIAL SYSTEM OF UKRAINE UNDER MARTIAL LAW

Yevheniy Shaldenko

72-81
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ADAPTATION OF FINANCIAL STRATEGIES OF ENTERPRISES TO THE CHALLENGES OF WARTIME AND POST-WAR RECOVERY

Natalia Zhigar, Andriy Petryniak

82-89
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METHODS FOR VALUING A COMPANY IN THE SYSTEM OF VALUE-BASED MANAGEMENT

Yurii Lesyk

90-97
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THE IMPACT OF LOCAL TAXES AND FEES ON THE FORMATION OF THE RESOURCE POTENTIAL OF TERRITORIAL COMMUNITIES IN LVIV REGION

Roman Khirivskyi, Galyna Skhidnytska

98-107
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MANAGEMENT AND ADMINISTRATION

LEADERSHIP AND PROJECT TEAMS MODELS

Larysa Cherchyk

108-116
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TALENT RECRUITMENT STRATEGIES IN THE CONTEXT OF TALENT MANAGEMENT

Lubоv Lіpyсh

117-124
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FEATURES OF THE IMPLEMENTATION OF INNOVATIVE TECHNOLOGIES IN THE PERSONNEL MANAGEMENT SYSTEM

Nadiia Maksymchuk

125-131
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COMPETENCY PROFILE AS A SELF-MANAGEMENT TOOL FOR THE DEVELOPMENT OF HEALTHCARE INSTITUTIONS

Larysa Cherchyk, Yulia Matyushko, Piotr Lesław Jarosz

132-139
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FUNDAMENTALS OF STRATEGIC MANAGEMENT IN THE COMPLEX OF OPERATING ACTIVITY OF THE ENTERPRISE

Viktor Levytskyi

140-145
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PSYCHOLOGICAL ADAPTATION OF MANAGERS TO CULTURAL HYBRIDITY IN THE PROCESS OF TRANSNATIONAL INTERACTIONS

Larysa Yushchyshyna, Nataliia Khomiuk

146-154
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Entrepreneurship trade and exchange activities

CORPORATE DIGITAL RESPONSIBILITY AS AN ETHICAL FRAMEWORK FOR THE DIGITALIZATION OF MEDIA ENTERPRISES

Lubоv Lіpyсh, Myroslаvа Kushnіr, Оksаnа Khіlukhа

155-163
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STRUCTURE OF A STUDENT-CENTERED MARKETING EDUCATIONAL PROGRAM

Alla Lialiuk

164-171
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MARKETING WARS OF THE FMCG LARGEST RETAIL CHAINS IN UKRAINE AND THE ROLE OF MODERN INFORMATION TECHNOLOGIES IN COMPETITION

Alla Lialiuk, Inna Mylko

172-181
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METHODOLOGICAL APPROACHES TO ANALYSIS OF COMPONENTS AND ASSESSMENT OF THE EFFICIENCY OF THE MARKETING MANAGEMENT SYSTEM AT AN ENTERPRISE

Inna Mylko, Nataliia Vavdiiuk

182-190
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MARKETING RESEARCH OF CONSUMER BEHAVIOR AS A TOOL FOR DIAGNOSING THE EFFICIENCY OF INTERNATIONAL LOGISTICS

Nadiia Bukalo

191-198
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MODERN INFORMATION TECHNOLOGIES IN MARKETING PROJECT MANAGEMENT

Tеtiana Sak, Serhii Voitovych, Inna Mylko

199-209
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MARKETING MANAGEMENT AS A TOOL FOR ENSURING COMPETITIVE QUALITY OF PRODUCTS AND SERVICES

Tetiana Danyliuk, Pavlo Mishchuk

210-217
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SALES POLICY IN INTERNATIONAL ACTIVITIES BASED ON ETHICAL PRINCIPLES

Vitaii Reikin, Tetiana Danyliuk, Yuriy Shevchuk

218-226
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