SHOULD A CROSS-CULTURAL MARKETING STRATEGY TAKE INTO ACCOUNT THE EFFECT OF THE COUNTRY OF ORIGIN. Ekon. čas. Volins. nac. unìv. ìm. Lesì Ukraïnki [Internet]. 2022 Nov. 22 [cited 2024 Apr. 29];3(31):52-9. Available from: https://echas.vnu.edu.ua/index.php/echas/article/view/770