TRANSFORMATION IN UKRAINIAN CONSUMER BEHAVIOR UNDER UNCERTAINTY: TRENDS AND RATIONALITY MODEL DURING CRISIS. Ekon. čas. Volins. nac. unìv. ìm. Lesì Ukraïnki [Internet]. 2025 Jul. 21 [cited 2025 Aug. 2];2(42):7-19. Available from: https://echas.vnu.edu.ua/index.php/echas/article/view/999