“MARKETING WARS OF THE FMCG LARGEST RETAIL CHAINS IN UKRAINE AND THE ROLE OF MODERN INFORMATION TECHNOLOGIES IN COMPETITION”. Economic journal of Lesya Ukrainka Volyn National University 2, no. 42 (July 21, 2025): 172–181. Accessed August 2, 2025. https://echas.vnu.edu.ua/index.php/echas/article/view/1019.