“CROWDSOURCING AS A TOOL FOR CHANGING THE TRADITIONAL MODEL OF RELATIONSHIPS BETWEEN BRANDS, RETAIL TRADE AND CONSUMERS”, Ekon. čas. Volins. nac. unìv. ìm. Lesì Ukraïnki, vol. 4, no. 36, pp. 158–165, Jan. 2024, doi: 10.29038/2786-4618-2023-04-158-165.