SHOULD A CROSS-CULTURAL MARKETING STRATEGY TAKE INTO ACCOUNT THE EFFECT OF THE COUNTRY OF ORIGIN. Economic journal of Lesya Ukrainka Volyn National University, [S. l.], v. 3, n. 31, p. 52–59, 2022. DOI: 10.29038/2786-4618-2022-03-52-59. Disponível em: https://echas.vnu.edu.ua/index.php/echas/article/view/770.. Acesso em: 29 apr. 2024.