MARKETING WARS OF THE FMCG LARGEST RETAIL CHAINS IN UKRAINE AND THE ROLE OF MODERN INFORMATION TECHNOLOGIES IN COMPETITION. Economic journal of Lesya Ukrainka Volyn National University, [S. l.], v. 2, n. 42, p. 172–181, 2025. DOI: 10.29038/2786-4618-2025-02-172-181. Disponível em: https://echas.vnu.edu.ua/index.php/echas/article/view/1019. Acesso em: 2 aug. 2025.