TRANSFORMATION IN UKRAINIAN CONSUMER BEHAVIOR UNDER UNCERTAINTY: TRENDS AND RATIONALITY MODEL DURING CRISIS. Economic journal of Lesya Ukrainka Volyn National University, [S. l.], v. 2, n. 42, p. 7–19, 2025. DOI: 10.29038/2786-4618-2025-02-7-19. Disponível em: https://echas.vnu.edu.ua/index.php/echas/article/view/999. Acesso em: 2 aug. 2025.