METHODS OF MEASURING INFORMATION NOISE IN MARKETING RESEARCH. Economic journal of Lesya Ukrainka Volyn National University, [S. l.], v. 1, n. 41, p. 221–229, 2025. DOI: 10.29038/2786-4618-2025-01-221-229. Disponível em: https://echas.vnu.edu.ua/index.php/echas/article/view/996. Acesso em: 9 may. 2025.