METHODOLOGICAL APPROACHES TO ANALYSIS OF COMPONENTS AND ASSESSMENT OF THE EFFECTIVENESS OF THE COMPANY MARKETING MANAGEMENT SYSTEM . Economic journal of Lesya Ukrainka Volyn National University, [S. l.], v. 1, n. 41, p. 207–214, 2025. DOI: 10.29038/2786-4618-2025-01-207-214. Disponível em: https://echas.vnu.edu.ua/index.php/echas/article/view/994. Acesso em: 9 may. 2025.