DATA ANALYTICS AND ACCOUNTING AND ANALYTICAL SUPPORT AS THE BASIS FOR INNOVATIVE DEVELOPMENT IN E-COMMERCE. Economic journal of Lesya Ukrainka Volyn National University, [S. l.], v. 1, n. 41, p. 52–61, 2025. DOI: 10.29038/2786-4618-2025-01-52-61. Disponível em: https://echas.vnu.edu.ua/index.php/echas/article/view/970. Acesso em: 9 may. 2025.