THE OPTIMIZATION OF SYSTEM FINANCIAL MANAGEMENT OF ENTERPRISE BASED ON THE ANALYSIS OF INVESTMENTS IN ITS MARKETING ACTIVITIES
DOI:
https://doi.org/10.29038/2411-4014-2019-02-101-108Keywords:
управління, фінанси, маркетинг, підприємство, фінансовий менеджмент, аналіз інвестицій, маркетингова діяльність.Abstract
The article describes the main issues of formation and optimization of the system of financial management of enterprise based on the analysis of investments in its marketing activities. Analyzed theoretical approaches to the financial management of the business and its interdependence with investment analysis and marketing activities of enterprises. Investigated basic indicators of efficiency of investments into marketing activities of the company. Developed scheme of optimization of system of financial management based on the analysis of investments in its marketing activities, consisting of three levels of indicators, namely: financial management, analysis of investments in marketing activities and other indicators. Revealed advantages and disadvantages of this optimization scheme.
References
1. Blank, Y.A. (2012) Ynvestycyonnyi menedzhment [Investment management]. Moscow : Эlha-N [in Russian].
2. Blank, Y.A. (2009) Finansovyi menedzhment [Financial management]. Kyiv : Elha, Nika-Tsentr [in Ukrainian].
3. Kuzmin, O. Ye., & Melnyk, O.H. (2003) Osnovy menedzhmentu [Fundamentals of management]. Kyiv : Akademvydav [in Ukrainian].
4. Lipych, L.H., & Morokhova, V.O., & Moskovchuk, A.T. (2002) Orhanizatsiia vyrobnytstva [Organization of production]. Lutsk : RVV LDTU [in Ukrainian].
5. Lenskold Dzh. (2005) Rentabelnost ynvestytsyi v marketynhe [ROI in marketing]. Saint Petersburg: Pyter [in Russian].
6. Mak-Donald M. (2000) Stratehycheskoe planyrovanye marketynha [Strategic planning marketing]. Saint Petersburg: Pyter [in Russian].
7. Krykavskyi, Ye.V.& Kosar, N.S. & Mnykh, O.B. & Soroka, O.A. (2004) Marketynhovi doslidzhennia [Marketing research]. Lviv: NU «Lvivska politekhnika» [in Ukrainian].
8. Lamben Zh.-Zh. (1996) Stratehycheskyi marketynh [Strategic marketing]. Saint Petersburg: Nauka [in Russian].
9. Peresada, A. A. & Kovalenko, Yu. M. & Onikiienko, S.V.(2003) Investytsiinyi analiz [Investment analysis]. Kyiv : KNEU [in Ukrainian].
10. Poddierohin, A.M. (2005) Finansovyi menedzhment [Financial management]. Kyiv : KNEU, [in Ukrainian].
11. Fatkhutdynov, R.A. (2000) Stratehycheskyi marketynh [Strategic marketing]. Moscow: ZAO «Byznes-shkola «Yntel-Syntez» [in Russian].
This work is licensed under a 